'WE WILL DESTROY HOUSES! WE WILL DESTROY BRIDGES!'

Japanese company will demolish for money.

YOKOHAMA (Kyodo) One of the hottest companies in Japan today doesn't produce cars, electronics or, for that matter, anything else. Its business is pure destruction, and by singing its praises the tiny Yokohama demolition firm has become dynamite.

The tune has already been made into ring tones for mobile phones, and two major karaoke song distributors are set to add it to their song books in January.

But the humorous lyrics reflect the pure corporate anthem spirit of promoting the company -- "We will destroy houses! We will destroy bridges! We will destroy buildings! To the east, to the west -- Run, Run, Nihon Break Kogyo!"

"We decided to sell CD copies of our company song simply because we didn't want to handle so many phone calls and Internet inquiries any more," said Shogo Kurita, a Nihon Break Kogyo board member.

Having to answer some 100 phone calls from nonclients every day was too much of a burden for Nihon Break Kogyo, which has only 16 regular employees.

"The lyrics have an enormous impact. Maybe this song is more radical and aggressive than songs created by mediocre punk rock bands," said a review on Amazon.co.jp.