The Sales Learning Curve

There's an old saying about rolling out a successful new product: "It always takes longer and costs more." Many company executives are resigned to this state of affairs, determined to ride out the tough phase of the new product cycle on the path to positive cash flow.

But it doesn't have to be that way. By learning from the mistakes of the past, startups can build cost-effective, successful sales teams that burn through a minimal amount of cash on the road to breakeven.