Managing Innovation

"The myth that higher R&D spend translates into competitive advantage has been around for decades, but it appears to be particularly strong now. [...] Perhaps this belief is a holdover from the past. When products were simpler, industrial processes less mature, and competition less fierce, companies could make new products and be reasonably certain that their customers would buy them. The R&D, manufacturing, marketing, and sales silos could do their jobs independently with little imperative to manage across departmental boundaries."

[ :: AO ]