adidas vs Puma

"Some of the stories you hear are just mind-blowing," says Filip Trulsson, marketing manager of team sports at Puma. The Swedish-born 33-year-old has a Scandinavian sanguinity about him, and a detachment from local politics that has probably prevented him from going mad during the eight years he has spent working in this conservative countryside town. "Puma people not marrying Adidas people, Adidas and Puma gangs in the schools, pubs loyal to one firm refusing to serve workers from the other, it's all gone on here," he said, shaking his head. "But there are a lot more international people here nowadays. I think the locals take it all far more seriously than the foreigners do."

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